When search engine optimizing your website, it has to start with a SEO friendly website, that is, navigation, title tags, alt tags and each page optimized to the content itself.
There are other factors to consider when optimizing your website and we have outlined them below to hopefully make SEO a little easier to understand.
Don't try to be everything to everybody. Know who you are and what you do.
Don't over do your pages - each page should be it's own topic and a page in which to optimize in-itself; working together as a whole! There is a certain amount of times the page keyword should appear - you don't want to be under or over that percentage point.
From social media, updated content on Blogs, local link backs - there are many many factors and it is an on-going venue. Each month your site statistics and Google/Bing statistics should be analyzed and reviewed and changes completed to the site in the ever going battle to reach the front page and to stay there.
We work with you, so your marketing works for you.
Please feel free to contact us for a free initial consultation or additional information. We'll be happy to assist you and answer your questions.